1. Information We Collect

a. Visitor Analytics (Automated Data)

We use tracking tools, including Meta Pixel, to collect:

• Pages visited
• Buttons clicked (e.g., “Donate” actions)
• Donation conversions and engagement events
• Technical data (IP address, device type, browser type, etc.)

This data improves Site performance and fundraising. Meta Pixel data may be associated with Meta accounts for analytics and advertising.

Donor information is retained for seven years after your last donation. Trusted third-party platforms may process data to facilitate donations, issue receipts, and send program updates. We do not share personal information for marketing without consent.

b. Voluntary Personal Data

We collect information you provide, such as:

• Name
• Email address
• Mailing address
• Donation details

We do not sell or share this information with third parties for marketing beyond donation processing and acknowledgment.

c. Children’s Data Protection

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

2. Why We Collect Data

• Track donations and engagement to measure campaign effectiveness
• Optimize website performance and user experience
• Improve future fundraising efforts via Meta Pixel insights

This supports our mission to help vulnerable children and families in Palm Beach County.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Understand how users find and engage with the Site
• Count page views and interactions
• Analyze donation funnel performance

Third-party tools like Meta Pixel may collect cross-site browsing data.

4. How You Can Opt Out

a. Browser/Device Controls

• Block/delete cookies via browser settings
• Enable “Do Not Track” (not always respected)
• Use private browsing or ad-blockers/privacy extensions

b. Meta Platform Controls

Adjust advertising preferences in your Meta (Facebook/Instagram) account.

c. Cookie Consent Banner

Where available, decline non-essential cookies via our consent tool.

5. Your Rights and Choices

Depending on your location, you may have rights to access, correct, or delete your data. Contact us with requests.

6. Disclaimer

Site content is for informational purposes only. We strive for accuracy but do not guarantee completeness or correctness. Verify information independently before acting on it.